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Practical Process

We offer full framework consultation or you may need assistance with just one area. Please contact us for information on how we may assist you with managing your practical business processes.

 

We offer additional support to help you maintain the processes that you have developed.  Please visit our Support page for more information.

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Infographic: Four Practical Processes for Your Business

Leijun Campbell - Tuesday, September 27, 2016

 

Operations Management, Sales & Marketing, Financial Management and Talent Management are the four practical processes your business needs to establish from the beginning. See above for how these apply to your company and email leijun@campbellbusinessservices.com if we can help you in any way.

The Practical Processes Your Business Needs to Be Successful

Leijun Campbell - Wednesday, April 13, 2016

 

Whether your team numbers two or twenty, developing practical processes for your business ensures the ability to maintain productivity in the different components of your company. Here are a few areas that need these practical processes:

 

1) Operations - Your day-to-day management makes up the foundation for both the spontaneous and routine aspects of your business. You can establish stability in your operations through a policies and procedures manual for all team members, the selection of your suppliers and vendors, and important checklists for your administrative and executive assistants.

 

2) Marketing and Sales - These areas of your business bring new life to your company as well as maintain the brand and voice of your objectives. Be sure to assign goals to your sales team, so they can hit measurable results of acquiring new customers and clients. Provide a branding guide for your marketing team that keeps the delivery of your products professional and consistent.

 

3) Finances - As worrisome as money can make people, you cannot ignore its significance in the maintenance and growth of your business. Find consistent, practical processes to document and manage your revenue and cash flow. You do not want to mix up or lose important financial records, especially when tax season comes along.

 

 

4) Talent - Unless you're a solopreneur, you rely on your team to accomplish the totality of your company goals. If you want your team members and leaders to reach their full potential for your business, invest heavily in initial training and professional development.

 

After creating these practical processes, remember to evaluate them from time to time. You want your company to grow, so be willing to innovate when necessary.

 

 

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How Executive Assistants Can Kick Start Your Marketing Efforts

Leijun Campbell - Friday, August 28, 2015

Executive assistants help companies maintain their infrastructure in big and small ways every single day, serving as the administrative gatekeepers between the executive and the general public. Though executive assistants handle a variety tasks such as data entry/management and scheduling, companies would be wise to use their assistants’ professional, administrative and people skills to provide a jolt to their marketing efforts.

 

Here are a few ways to incorporate your executive assistant into this particular realm of the company:  

 

Social Media - By now, most (if not all) companies have discovered their clients live on social media whether on juggernauts such as Facebook, Twitter, Instagram and YouTube or discover and repost-friendly sites such as Pinterest and Tumblr. Your executive assistant most likely knows all aspects of the company including important product launches, company events and industry seminars. Utilize their scheduling expertise to help plan posts on your network of choice and their people skills to respond to client and customer questions. Encourage them to document important company details both ahead of the curve and in the moment.  

 

Copywriting - Similar to potential social media efforts, your executive assistant can also help your company by writing fresh website copy on a monthly or weekly basis, whether this is updating your event calendars or crafting blog posts. This steady content stream keeps your website from becoming static to your users and provides ammo for social media. The more reasons your customers have to come to your site, the more conversions you are likely to have.

 

Email Marketing - Executive assistants provide email management in one form or another already for their employers. However, they can take this task to an even more effective level by creating email marketing campaigns. As with social media, these blasts put you front and center in front of your target audience and present them with reasons to anticipate your messages and subsequently visit your site.


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