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Practical Process

We offer full framework consultation or you may need assistance with just one area. Please contact us for information on how we may assist you with managing your practical business processes.

 

We offer additional support to help you maintain the processes that you have developed.  Please visit our Support page for more information.

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How Your Assistant Can Improve Your Overall Business Growth

Leijun Campbell - Wednesday, December 23, 2015

Sometimes in the business and corporate worlds, we limit the roles of our executive assistants to simply clerical and administrative tasks. Yes, the completion of this work helps sustain the daily operations of the company, but allowing your assistant to extend their reach and influence can do wonders for your overall business growth.

 

Here a few ways you can make this happen:

 

1) Create a review and coaching system for your team – Everyone likes to know where they stand with a company, especially if they are working to impact the business in a positive way. Take the initiative of scheduling monthly one-on-one reviews or coaching sessions where you offer proactive feedback and encourage questions from your assistants.

 

2) Develop tasks that let assistants have more of a business-related role – Your assistant often is in charge of sending out memos and emails as well as scheduling meetings for executives and team members. Allow these tasks to be augmented by other ways of company communication such as creating email and social media marketing campaigns. These campaigns can open up several doors of effective service for current and potential clients/customers.

 

3) If possible, allow assistants to attend and participate in important internal meetings – Providing a space for your assistants to be a part of the greater business picture and culture lets them know that their opinions are welcomed and valid. These meeting invitations can also help motivate them in their daily role and responsibilities, encouraging greater efficiency and innovation.

 


Executive Assistants and Event Planning

Leijun Campbell - Tuesday, November 10, 2015

We just saw the end of the Halloween, and the Christmas decorations are going up in every store you can imagine. The office holiday parties are just around the corner and using your executive assistant to help you with event planning will be key to making sure everything goes off without a hitch.

 

Here are just a few ways your executive assistant can help you put on a successful event:

 

1. Booking the venue and catering - Finding the best deals for these two key elements can sometimes leave you frustrated and overwhelmed. Executive assistants use their skills of scheduling meetings and managing a variety of databases to research and reserve the best venue and catering service well ahead of the event.

 

2. Creating promotional materials - If you're planning a major event that involves more than your small office staff, your executive assistant(s) can use several methods to invite your clientele and other guests. Email marketing is an easy avenue to create a digital announcement for a specified list. You can also create a public or private event on social networks such as Facebook. And of course, there's always the physical flyers that can be created in programs such as Photoshop and delivered by mail to clients and/or local businesses.

 

3. Delegating responsibilities - Depending on the size of your event and/or budget, executive assistants can help recruit volunteers to set up the space, sign up to bring items such as food, drinks, plates or cups, create activities for the gathering or clean up at the end of the night.

 

No matter what kind of event you're planning, executive assistants are invaluable resources for success!

 


How Executive Assistants Can Kick Start Your Marketing Efforts

Leijun Campbell - Friday, August 28, 2015

Executive assistants help companies maintain their infrastructure in big and small ways every single day, serving as the administrative gatekeepers between the executive and the general public. Though executive assistants handle a variety tasks such as data entry/management and scheduling, companies would be wise to use their assistants’ professional, administrative and people skills to provide a jolt to their marketing efforts.

 

Here are a few ways to incorporate your executive assistant into this particular realm of the company:  

 

Social Media - By now, most (if not all) companies have discovered their clients live on social media whether on juggernauts such as Facebook, Twitter, Instagram and YouTube or discover and repost-friendly sites such as Pinterest and Tumblr. Your executive assistant most likely knows all aspects of the company including important product launches, company events and industry seminars. Utilize their scheduling expertise to help plan posts on your network of choice and their people skills to respond to client and customer questions. Encourage them to document important company details both ahead of the curve and in the moment.  

 

Copywriting - Similar to potential social media efforts, your executive assistant can also help your company by writing fresh website copy on a monthly or weekly basis, whether this is updating your event calendars or crafting blog posts. This steady content stream keeps your website from becoming static to your users and provides ammo for social media. The more reasons your customers have to come to your site, the more conversions you are likely to have.

 

Email Marketing - Executive assistants provide email management in one form or another already for their employers. However, they can take this task to an even more effective level by creating email marketing campaigns. As with social media, these blasts put you front and center in front of your target audience and present them with reasons to anticipate your messages and subsequently visit your site.


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We offer additional support to help you maintain the processes that you have developed. Please visit our Support page for more information.

We have over 25 years of experience & 10+ years in small business management. Read More

Please feel free to contact us directly at (704) 277-5481

or Leijun@campbellbusinessservices.com

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