Executive assistants help companies maintain their infrastructure in big and small ways every single day, serving as the administrative gatekeepers between the executive and the general public. Though executive assistants handle a variety tasks such as data entry/management and scheduling, companies would be wise to use their assistants’ professional, administrative and people skills to provide a jolt to their marketing efforts.
Here are a few ways to incorporate your executive assistant into this particular realm of the company:
Social Media - By now, most (if not all) companies have discovered their clients live on social media whether on juggernauts such as Facebook, Twitter, Instagram and YouTube or discover and repost-friendly sites such as Pinterest and Tumblr. Your executive assistant most likely knows all aspects of the company including important product launches, company events and industry seminars. Utilize their scheduling expertise to help plan posts on your network of choice and their people skills to respond to client and customer questions. Encourage them to document important company details both ahead of the curve and in the moment.
Copywriting - Similar to potential social media efforts, your executive assistant can also help your company by writing fresh website copy on a monthly or weekly basis, whether this is updating your event calendars or crafting blog posts. This steady content stream keeps your website from becoming static to your users and provides ammo for social media. The more reasons your customers have to come to your site, the more conversions you are likely to have.
Email Marketing - Executive assistants provide email management in one form or another already for their employers. However, they can take this task to an even more effective level by creating email marketing campaigns. As with social media, these blasts put you front and center in front of your target audience and present them with reasons to anticipate your messages and subsequently visit your site.