Sometimes in the business and corporate worlds, we limit the roles of our executive assistants to simply clerical and administrative tasks. Yes, the completion of this work helps sustain the daily operations of the company, but allowing your assistant to extend their reach and influence can do wonders for your overall business growth.
Here a few ways you can make this happen:
1) Create a review and coaching system for your team – Everyone likes to know where they stand with a company, especially if they are working to impact the business in a positive way. Take the initiative of scheduling monthly one-on-one reviews or coaching sessions where you offer proactive feedback and encourage questions from your assistants.
2) Develop tasks that let assistants have more of a business-related role – Your assistant often is in charge of sending out memos and emails as well as scheduling meetings for executives and team members. Allow these tasks to be augmented by other ways of company communication such as creating email and social media marketing campaigns. These campaigns can open up several doors of effective service for current and potential clients/customers.
3) If possible, allow assistants to attend and participate in important internal meetings – Providing a space for your assistants to be a part of the greater business picture and culture lets them know that their opinions are welcomed and valid. These meeting invitations can also help motivate them in their daily role and responsibilities, encouraging greater efficiency and innovation.