A common expression in business and life in general is "if you fail to plan, you plan to fail," a sentiment with which Campbell Business Services can agree,
as seen in blog posts such as "Goal Setting for the Second Half of the Year".
However, knowing the difference between setting flexible objectives and locking into strict expectations can help you improvise on the former while
avoiding dead ends with the latter.
Here are a few ways to plan ahead and embrace the natural spontaneity that occurs in the day to day operations of your company:
1) Set objectives, but acknowledge that different steps can lead to the final result: Two plus two equals four, but so does three
plus one. For example, your company has a specific profit goal for the year. You have a client who renews their contract every September, and this
renewal makes up your biggest sale of the year. It's easy to get comfortable with that kind of arrangement, if the client has to cancel their service
after 10 years of loyalty, you may be left scrambling. Remember that creating multiple ways to accomplish your goal is much more effective than putting
all your eggs in one basket.
2) Understand that trends change, and you might have to follow suit sooner rather than later: In such a technology-driven
society, businesses can always find ways to maintain their core standards and mission, but adapting your methods to maintain relevancy is necessary.
Find time each day to read up on the latest industry news and encourage your team to do the same (you can also prepare a list of articles each week
to send them). Pinpoint which trends affect you and your team and try to incorporate them frequently and smoothly.
3) Encourage your team members to put forth new ideas: As a company leader, you probably know specific ways in which you like to
complete both short-term and long-term projects. While these habits are important to maintaining your company's vision, be sure to set aside
time before and after each task to discuss new angles and approaches, and allow your team to be part of the conversation. You may discover brand new
ways to increase creativity and efficiency for your next product launch.
If you have any questions, feel free contact us at firstname.lastname@example.org