We recently celebrated the Fourth of July and have now entered into the summer lull that comes before the start of school, Labor Day and the holiday
season. As managers and business owners, you have the perfect opportunity to set a few objectives for both the rest of the summer season and the
rest of the calendar year.
1) Try and implement a unique sales and marketing technique: When business slows and meetings get less frequent because of vacationing employees
and clients, you can always try to bring something new to your usual sales approach. Maybe you finally create an ecommerce site for your small
store. Maybe you create a Facebook or Twitter page to start expanding your online presence. Maybe you jump start your email marketing efforts by
creating a mid-year newsletter detailing all of your successes for the year so far and what you hope to accomplish by year’s end. Whatever you
decide to do, keep track of what works and what will need improvement. If you discover great results through a certain technique,
2) Hold a summer review meeting: Gather your team at least once or twice over the next few weeks and check the pulse of your company’s culture
and teamwork. Allow team members to ask questions about specific projects and pitch ideas for future endeavors. Provide a mission statement and/or
vision for the next half of the year. Though you are the manager, you want your team to maintain a sense of ownership over each of their tasks
so they can complete them to the best of their ability.
3) Recognize objectives completed and audit strategies for any open tasks: As a manager, you realize that celebrating the success of both the
company and team members greatly increases morale for the next round of tasks. Take a look and recognize all of the recently completed objectives
for the year and analyze reasons that the success occurred. On the other side of the spectrum, examine each of the tasks that have yet to be completed
by your team. Are there any missing parts that could help finish the task? If so, you may want to pivot your strategy so you can easily fix the
issue and move on to your company’s next project.
For more summertime management strategies, contact us today at firstname.lastname@example.org